Digital and Social Media Communication — Task 3: Campaign Proposal, Content Calendar & Key Visual Design
22/04/2026 - 24/07/2026 / Week 1 - Week 14
Dow Jia Zheng - 0354184 / 040604-14-1581
Digital and Social Media Communication / BDCM / Taylors Lakeside Campus
Task 3: Campaign Proposal, Content Calendar & Key Visual Design
INSTRUCTION
Modules Introduction
Task 3 - Campaign Proposal, Content Calendar & Key Visual Design
Task 1: Brand Social Media Analysis Report
Task 1 is where are we tasked to conduct an analysis report of a Social Media Analytic Study where we where placed into groups to study a selected brand and develop a campaign proposal. This first task is to established a data-driven foundation for our assigned brand where the brand that we are assigned to is Loka Made, a Malaysian creative merchandise brand where they design products that is inspired by local places, culture and heritage.
The members of our group are:
Chan Zhi-Ren Zenndan | 0369069
Dow Jia Zheng | 0354184
Erin Samantha Fenner | 0381696
Teng Yu Meng | 0378688
Loka Made Slides - Task 1
Loka Made Presentation Feedback
Hi Group, thank you for your presentation on Loka Made. Overall, this is a
good presentation with clear research, good analysis, and a visually clean
slide direction. The slide design is minimal and clear, which helps with
readability and presentation flow. The overall look also matches Loka
Made’s creative, cultural, and illustration-based identity quite well.
Your brand introduction is clear, especially in explaining Loka Made as a
Malaysian creative brand that combines local culture, illustration,
retail, tourism, and imagination. The explanation of the brand’s
background, products, campaigns, and values shows that your group
understands the brand’s identity and purpose. The use of Malaysian
cultural visuals and Loka Made’s mascot also helps support the brand
personality throughout the slides.
The content type analysis is one of the stronger parts of the
presentation. You clearly separated product promotion, campaign/seasonal
content, and educational content, and you explained how Loka Made’s
content is heavily campaign-driven. The distinction between the most
common content and strongest content is also clear. It is good that you
identified community participation content and event reels as stronger
engagement drivers compared to ordinary product promotion.
Your engagement analysis is also well presented. The comparison between
strong-performing posts and weaker-performing posts is clear, and the
points are easy to understand. It is good that you explained why some
posts perform better, such as participation, gamification, real people,
BTS process, and audience curiosity. These observations show a good
understanding of what makes Loka Made’s audience engage with the brand.
The tone of voice and audience response analysis are also strong. You
correctly identified Loka Made’s tone as casual, playful, friendly,
informal, and warm. The audience response section also successfully shows
that users are interested in events, campaigns, and collectible releases,
but sometimes need clearer information about details, availability, and
participation. This is a useful insight because it connects directly to
the brand’s communication issue.
However, when proposing ideas or future directions, please explain the
“why” more clearly. For example, if you suggest behind-the-scenes content,
cultural and educational campaigns, or event-based content, explain why
these directions are suitable based on your engagement findings. The
audience should be able to understand not only what you are suggesting,
but also why it is the right direction for Loka Made.
There is also some overlap between Content Gap 2 and Content Gap 4. Both
seem to discuss the issue of brand consistency and unified identity. You
may combine these points or make the difference clearer. For example, one
point can focus on “consistent mascot identity,” while another can focus
on “clearer campaign communication system.” This will avoid repetition and
make the analysis sharper.
For the SWOT analysis, the points are relevant, but some of the
information repeats what was already mentioned earlier in the content
gaps, visual analysis, and audience response sections. The SWOT can be
shortened and used as a final summary instead of repeating the same
details. Try to make each section serve a different purpose: analysis
first, then summary, then direction.
Your early campaign opportunity is suitable and has strong potential. The
idea of creating dedicated video content around behind-the-scenes,
cultural education, and campaign/event moments fits Loka Made very well.
It connects to the brand’s strength in illustration, Malaysian culture,
storytelling, and community participation. To strengthen this further, you
can show more clearly how each content direction solves a specific
problem. For example, BTS can build appreciation for the illustration
process, cultural education can deepen meaning, and event content can
increase participation and community engagement.
Overall, this is a strong presentation with good research, clear analysis, clean design, and a suitable proposed direction. Only minor refinements are needed. Focus on reducing repeated points, explaining the reason behind each proposed idea more clearly, and making the content gaps and SWOT more concise. Good work overall.
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