Digital and Social Media Communication — Task 3: Campaign Proposal, Content Calendar & Key Visual Design

04/06/2026 - 20/07/2026 / Week 8 - Week 14

Dow Jia Zheng - 0354184 / 040604-14-1581

Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus

Task 3: Campaign Proposal, Content Calendar & Key Visual Design

INSTRUCTION


Figures 1.0: MIB



Lectures

Week 8

On week 8 where we started with the last final stage of the project by completing and preparing the content planning spreadsheets for Loka Made Social Media posts in August. When developing the content ideas where we take inspiration from Loka Made existing media such as Instagram to Facebook as well as Website Homage where we utilize our previous research for our previous research that focus on heritage and traditions of Malaysian cultures would be very useful for a campaign.


Figures 2.0: Social Media Calendar

Upon finalizing our calendar where we than divided the work task among ourself where I was responsible for designing A03 BTS story post and A05 Shareable UCG story template where throughout Week 9 to Week 13 where I have been focus on working:


Figures 2.1: Social Media Calendar Task Assign





Figures 2.2: A03 BTS story post 1



Figures 2.3: A03 BTS story post 2





Figures 2.4: A03 BTS story post 3








Figures 2.5: A03 BTS story post 4





Figures 2.6: A05 Shareable UCG story template






Figures 2.7: Loka Made Campaign Proposal



Task 3 - Campaign Proposal, Content Calendar & Key Visual Design


Figures 3.1: Loka Made Final Slides


Task 3: Campaign Proposal, Content Calendar & Key Visual Design

For Task 3 is where are we required to translate research from our Task1 brand study and Task 2 user persona research and findings where we are turn it into a comprehensive August 2026 Social Media Campaign Proposal.


Reflection

Experience

The Digital and Social Media Communication module gave me the first taste of experiences how brand and company communicate with their customer or audience as it involved a lot in depth research to observation where also need to take in consideration of the timing as well as dates that each that is released on social media to effectively communicate with the customer to keep the engaged to the brand long term. It is very essential for company to advertise their merchandise or products this way whereas it also important that staying consistent with the visual styles of the post and campaign events as to not lost touch with the audiences.

Observation

What I have observe in this module where in planning around the campaign proposal where there is a lot though that have to be put into them where the consideration from the customer base that the company is focusing on attracting is crucial whereas the content calendar is to increase the chances that the posts that made is around that time caught the largest amount audience as possible.


Findings

What I find in this module course is that teamwork communication is very important where it is very much in planning around campaign proposals to content calendar along with the key visual design, not only that we also need to pay intention of what the customer base is active on which platform the most such as Instagram, Facebook, TikTok and so on. Overall I have learn a lot about the considerable work that goes into Digital and Social Media Communication between the company and its customer.








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