Dow Jia Zheng 0354184

04/06/2026 - 20/07/2026 / Week 8 - Week 14 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 3: Campaign Proposal, Content Calendar & Key Visual Design INSTRUCTION Figures 1.0: MIB Modules Introduction Figures 2.0: Modules Introduction  Task 3 - Campaign Proposal, Content Calendar & Key Visual Design Figures 3.0: Brand Analysis & Social Media Analytics Report Task 3: Campaign Proposal, Content Calendar & Key Visual Design For Task 3 is where are we required to translate research from our Task1 brand study and Task 2 user persona research and findings where we are turn it into a comprehensive August 2026 Social Media Campaign Proposal. Loka Made Slides - Task 1 Figures 3.1: Loka Made Presentation Loka Made Presentation  Feedback Hi Group, thank you for your pr...

13/05/2026 - 03/06/2026 / Week 4 - Week 7 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 2: User Persona & Empathy Map INSTRUCTION Figures 1.0: MIB Task 2 - User Persona & Empathy Map Figures 3.0: User Persona Report Task 2:  User Persona Report Task 2 is where are we tasked to create our user persona analysis to presents for Loka Made wher the purpose of this report is to better understand the brand target audience more clearly. I was tasked with Sarah persona. Loka Made User Persona Slides - Task 2 Figures 3.1: User Persona Slides

24/04/2026 -  19/06/2026 / Week 1 - Week 9 Dow Jia Zheng - 0354184 / 040604-14-1581 Brand Corporate Identity /  BDCM / Taylors Lakeside Campus Task 1: Logo Design Development INSTRUCTION Figures 1.0: MIB LECTURES WEEK 1  The first week of the module is a basic introduction of Brand Corporate Identity course content where our Lecturer explained the basic differences between a brand, branding, brand image and brand identity where he lay out the learning objectives, assignments and the design process for the entire semester. The first task that is given to us by our lecturer where we are asked to first choose an industry as our research to selecting five relevant brands for case studies. I decided on going with the entertainment specifically RPG Fantasy game where the five brands that I have chose  are: Blue Archive Genshin Impact  Destiny 2 Final Fantasy 16 Wuthering Waves WEEK 3 Task 1 - Logo ...

22/04/2026 - 13/05/2026 / Week 1 - Week 4 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 1: Social Media Analytics INSTRUCTION Figures 1.0: MIB Modules Introduction Figures 2.0: Modules Introduction (WEEK-1) Task 1 - Social Media Analytic Figures 3.0: Brand Analysis & Social Media Analytics Report Task 1: Brand Social Media Analysis Report Task 1 is where are we tasked to conduct an analysis report of a Social Media Analytic Study where we where placed into groups to study a selected brand and develop a campaign proposal. This first task is to established a data-driven foundation for our assigned brand where the brand that we are assigned to is Loka Made, a Malaysian creative merchandise brand where they design products that is inspired by local places, culture, artistry and heritage.  The mem...

 24/09/2025 -  26/12/2025   / Week 1 - Week 14 Dow Jia Zheng - 0354184 / 040604-14-1581 Publishing Design /  Bachelors of Design in Creative Media / Taylors Lakeside Campus Task 1: Exercises / Individual Task 2: Content Generation  / Individual Task 3: Book / Individual Task 4: E-portfolio  / Individual INSTRUCTIONS Figures 1.0: MIB Links :  https://drive.google.com/file/d/15GzRRnXe5I9pyjb2p_kDkbJB4ebppyMe/view?usp=sharing Module Synopsis This module is a natural extension to Typography and Advanced Typography and it introduces students to the concepts and practices of digital publishing. The knowledge gained will allow students to acquit themselves with better effectiveness in areas dealing with publishing: organisation and presentation of information, visual and textual relationships and suggest suitable methods or formats for publishing appropriate to the content. The learning a...

22/09/2025  - 26/12/2025 / Week 1 - Week 14 Dow Jia Zheng - 0354184 / 040604-14-1581 Audience Studies /  Bachelors of Design in Creative Media / Taylors Lakeside Campus Task 1: Film Art Video Essay  /  - Individual  Task 2: Film Analysis Presentation  /  - Group INSTRUCTIONS Figures 1.0: MIB Links :  https://drive.google.com/file/d/13Bes5yt75_qQbmGIF_FoWho4snHqTBci/view?usp=sharing Module Synopsis This module introduces students to film and film form with a particular emphasis on narrative filmmaking. Students will be exposed to the fundamentals and key concepts in film form and film style in developing their ability to evaluate and articulate filmic works.  Students will also focus on key filmmakers and their key filmic works to understand what is special or significant about these works within the larger context of modern cinema. The teaching and learning approach for t...