Dow Jia Zheng 0354184

26/06/2026 -  24/07/2026 / Week 9 - Week 14 Dow Jia Zheng - 0354184 / 040604-14-1581 Brand Corporate Identity /  BDCM / Taylors Lakeside Campus Task 2: Brand Guideline with Elements, Icon and Mockup INSTRUCTION Figures 1.0: MIB LECTURES WEEK 10 On Week 10 is where we began working on Task 2 where we are asked to propose 10 keywords that could be further developed into Brand Assets that is the Icons. Initially the words that I have chosen is Star, Magic, Voyage, Mystery, Sky, Infinity, Tower Discovery Origin, Aurora, Possibility, Energy, Night, Day, Constellation, Luna, Wounder, Hope, Solar, System & World. Where after consulting with the Lecturer where I narrowed down the words to: 1. Ocean 2. Ship 3. Halo Ring 4. Meteor 5. Flight 6. Star 7. Tower 8. Luna  9. Solar System  ...

04/06/2026 - 20/07/2026 / Week 8 - Week 14 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 3: Campaign Proposal, Content Calendar & Key Visual Design INSTRUCTION Figures 1.0: MIB Lectures Week 8 On week 8 where we started with the last final stage of the project by completing and preparing the content planning spreadsheets for Loka Made Social Media posts in August. When developing the content ideas where we take inspiration from Loka Made existing media such as Instagram to Facebook as well as Website Homage where we utilize our previous research for our previous research that focus on heritage and traditions of Malaysian cultures would be very useful for a campaign. Figures 2.0: Social Media Calendar Upon finalizing our calendar where we than divided the work task among ourself where I was respons...

13/05/2026 - 03/06/2026 / Week 4 - Week 7 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 2: User Persona & Empathy Map INSTRUCTION Figures 1.0: MIB Task 2 - User Persona & Empathy Map Figures 3.0: User Persona Report Task 2:  User Persona Report Task 2 is where are we tasked to create our user persona analysis to presents for Loka Made wher the purpose of this report is to better understand the brand target audience more clearly. I was tasked with Sarah persona. Loka Made User Persona Slides - Task 2 Figures 3.1: User Persona Slides