Dow Jia Zheng 0354184

24/04/2026 -  19/06/2026 / Week 1 - Week 9 Dow Jia Zheng - 0354184 / 040604-14-1581 Brand Corporate Identity /  BDCM / Taylors Lakeside Campus Task 1: Logo Design Development INSTRUCTION Figures 1.0: MIB LECTURES WEEK 1  The first week of the module is a basic introduction of Brand Corporate Identity course content where our Lecturer explained the basic differences between a brand, branding, brand image and brand identity where he lay out the learning objectives, assignments and the design process for the entire semester. The first task that is given to us by our lecturer where we are asked to first choose an industry as our research to selecting five relevant brands for case studies. I decided on going with the entertainment specifically RPG Fantasy game where the five brands that I have chose  are: Blue Archive Genshin Impact  Destiny 2 Final Fantasy 16 Wuthering Waves WEEK 2 Week 2 is wh...

22/04/2026 - 13/05/2026 / Week 1 - Week 4 Dow Jia Zheng - 0354184 / 040604-14-1581 Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus Task 1: Social Media Analytics INSTRUCTION Figures 1.0: MIB Modules Introduction Figures 2.0: Modules Introduction (WEEK-1) Task 1 - Social Media Analytic Figures 3.0: Brand Analysis & Social Media Analytics Report Task 1: Brand Social Media Analysis Report Task 1 is where are we tasked to conduct an analysis report of a Social Media Analytic Study where we where placed into groups to study a selected brand and develop a campaign proposal. This first task is to established a data-driven foundation for our assigned brand where the brand that we are assigned to is Loka Made, a Malaysian creative merchandise brand where they design products that is inspired by local places, culture, artistry and heritage.  The mem...