Digital and Social Media Communication — Task 1: Social Media Analytics
22/04/2026 - 13/05/2026 / Week 1 - Week 4
Dow Jia Zheng - 0354184 / 040604-14-1581
Digital and Social Media Communication / BDCM / Taylors Lakeside Campus
Task 1: Social Media Analytics
INSTRUCTION
Modules Introduction
Task 1 - Social Media Analytic
Task 1: Brand Social Media Analysis Report
Task 1 is where are we tasked to conduct an analysis report of a Social Media Analytic Study where we where placed into groups to study a selected brand and develop a campaign proposal. This first task is to established a data-driven foundation for our assigned brand where the brand that we are assigned to is Loka Made, a Malaysian creative merchandise brand where they design products that is inspired by local places, culture, artistry and heritage.
The members of our group are:
Erin Samantha Fenner | 0381696
Dow Jia Zheng | 0354184
Chan Zhi-Ren Zenndan | 0369069
Teng Yu Meng | 0378688
We divided the research among our self with different responsibility to each member where it is to organized our research efficiently and finished them on time with the required information that we have analyze. I was tasked with gathering information about Loka Made itself from its founding to social media platforms that their are active on with postings where I research it history.
Task 1 - Loka Made Slides
Research Analysis
Week 1 - Week 3
Throughout those 4 weeks where we compile research data and analysis on Loka Made where after the first week 1 where our group is form, we worked on completing our research analysis with the template that is provided by Mr Max.
By Week 3, we have consultation with Mr Max who confirmed that our research direction was in the right direction, he gave us important feedback for improvement with areas that can be improved upon. During the group analysis where we identified the weakness that the brand has being the inconsistent brand identity being mainline issues, we also explored opportunities to use behind the scenes reels as well as user generated content in the campaign.
Presentation Slide
Week 4
On Week 4, where after we presented our Task 1 Social Media Analytics presentation where we received positive comments on the visual design of our presentation slides from the panel along with regarding our minimalist design in the slide. The displayed of relevant visual evidence that is the inclusion of comments on Loka Made social media along with content samples was commended for providing more support for our analysis.Loka Made Presentation Feedback
Mr Max and the Panel responded positively to our presentation where their say our presentation have clear research, good analysis and a visually clean slide direction where the slide design is minimal and clear, which helps with readability as well as presentation flow. The overall look matches Loka Made creative, culture and illustration based identity quite well in the eye of Mr Max and the Panel.
Mr Max said that our the introduction of our brand is clear where it is especially in explaining Loka Made as Malaysian creative brand that combined local culture, illustration, retail, tourism and imagination where the explanation of the brand background, products, campaign as well as values shows that our group understands the brand identity and purpose. The use of Malaysian culture visuals and Loka Made mascot also helps support the brad personality throughout the slides.
As for the content type analysis is noted by Mr Max as one of the strongest parts of our presentation where we clearly separated product promotion, campaign/seasonal content and educational content where we explained how Loka Made content is heavily campaign-driven. Where the distinction between the most common content and strongest content is clear where we also identified community participation content to events reels as stronger engagement drivers compared to ordinary product promotion.
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