Digital and Social Media Communication — Task 2: User Persona & Empathy Map

13/05/2026 - 03/06/2026 / Week 4 - Week 7

Dow Jia Zheng - 0354184 / 040604-14-1581

Digital and Social Media Communication /  BDCM / Taylors Lakeside Campus

Task 2: User Persona & Empathy Map

INSTRUCTION


Figures 1.0: MIB


Task 2 - User Persona & Empathy Map



Figures 3.0: User Persona Report



Task 2: User Persona Report

Task 2 is where are we tasked to create our user persona analysis to presents for Loka Made wher the purpose of this report is to better understand the brand target audience more clearly. I was tasked with Sarah persona.


Loka Made User Persona Slides - Task 2


Figures 3.1: User Persona Slides


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