Game Art Exercise: Game Concept Pitch Deck (Art Direction)

22/4/2025 - 20/6/2025 / Week 1 - Week 10

Dow Jia Zheng - 0354184 / 040604-14-1581

Game Art / Bachelors of Design in Creative Media / Taylors Lakeside Campus

Game Art Exercise: Game Concept Pitch Deck (Art Direction) /  - Individual

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INSTRUCTIONS

Links : https://drive.google.com/file/d/1ylWUTiYUmLCY140CXJWsd-83MnWaVyMC/view?usp=sharing

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Module Synopsis

Exposure to game art process of creating relatable and appealing game aesthetics that enhances overall game concept that engages end users to the game designed. Students will learn how to express their creativity via multiple sectors of game asset creation and its processes with the understanding of game technical limitations and how to apply it by incorporating with game engine, digital imaging software and 3D software from start to finish. 

The Game Art module will prepare students for the creation of original artworks for the game cinematic and games industries through a series of lectures, guided tutorial (both face to face and online) and studio sessions. Students will learn to tackle the creative process of designing characters, environment, and animation combining traditional drawing and painting techniques, software and digital sculpting techniques and acting skills. 

A project-based learning method will be adopted with a balance of foundational education and software-based technical training that emphasizes on extensive and in-depth skill development relevant to the demands of the industry. 

The assessment approach involves Continuous Assessment which includes Exercises and Projects that are prescribed throughout the semester while the Final Assessment is a Final Project and Portfolio submission which takes place at the end of the semester.

Game Concept Pitch Deck - Character Design

Figures 1.0: Character Concept Art (1)

Figures 1.1: Character Concept Art (2)

Figures 1.2: Character Concept Art (3)

Figures 1.3: Character Concept Art (4)

Figures 1.4: Character Concept Art (5)

Figures 1.5: Character Concept Art (6)

Figures 1.6: Character Concept Art (7)

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Game Concept Pitch Deck - Prop & Asset Design

Figures 2.0: GAME ART ASSET/PROP SKETCHES (1)

Figures 2.1: GAME ART ASSET/PROP SKETCHES (2)

Figures 2.2: GAME ART ASSET/PROP SKETCHES (3)

Figures 2.3: GAME ART ASSET/PROP SKETCHES (4)

Figures 2.4: GAME ART ASSET/PROP SKETCHES (5)

Figures 2.5: GAME ART ASSET/PROP SKETCHES (6)

Figures 3.0: Week 5 Prop Weapon Design (1)

Figures 2.1: Week 5 Prop Weapon Design (2)

Figures 2.3: Week 6 Prop Weapon Design (3)

Figures 2.4: Week 7 Prop Weapon Design (4)

Figures 2.5: Week 7 Prop Weapon Design (5)

Figures 2.6: Week 8 Prop Weapon Design (6)

Figures 2.6: Week 8 Prop Weapon Design (6)

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Reflection 

The House to Weapon Props where I am heavily took inspiration chinses architectural style where for the house asset that I attempted to design where I started from simple square block design to illustrate sketches.

In this project where I focus on the design of the Character from silhouettes to final design the best I could along with designing props and assets such weapons to house along with background story for my design.

I search for references and design ideas along with brainstorming design ideas where I continue illustrate constantly until I am satisfy with what I have finalize. I particularly find it harder to design the character in 3D Design where decided to pursue on making prop design 3D instead which was much easier.